Formerly Robin Leedy & Associates/RLA, our new company name reflects the true COLLECTIVE of experience and results in the over-the-counter (OTC), supplement, nutritional, medical device and personal care categories, both of our in-house staff who create and manage creative digital, social, PR and advertising programs, as well as the collective of our vetted network of more than 100 marketing partners who also service health and wellness brands. Whether you’re launching a new company or a part of an established organization, we work with brand teams to develop creative and impactful integrated marketing strategies that help achieve your objectives, be it to launch a new product or reposition and refresh an existing brand. With a deep understanding of FDA, DSHEA, FTC and other regulatory oversight, particularly in the social and digital environment, RLA Collective specializes in creative content marketing and communications that gets the attention of your consumer: consumer purchaser, HCPs ahd/or retailers. From a small project to a full campaign, we work on a variety of budgets and all tactics are integrated — traditional, social and digital– to maximize spend and results. While our name may be new, RLA Collective and its principals have a long track record in strategic OTC/supplement communications counsel, PR and social/digital media. Our new positioning serves to exemplify not only the suite of services we offer as an agency, but how the marketing field has evolved over the 30 years we’ve been servicing health and wellness brands.