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A digital agency combines technical skills and creativity to deliver services that improve their client’s online presence, and even leverage digital channels and technologies to optimize their performance both on and offline.
As such, the term “digital agency” is typically used for the agencies that:
- Use technical expertise to improve digital marketing and advertising efforts
- Leverage digital tools and expertise to develop data-based strategies
- Build digital platforms, such as websites and apps, and even products
- And more
What Services Do Digital Agencies Provide?
Most digital agencies offer digital marketing services in addition to:
- Web design and development including technology consulting, information architecture planning, UX and UI design, development, Q&A, launch and maintenance
- eCommerce design, development and even marketing to increase the online stores’ competitiveness in the crowded marketplace
- App design and development, including consulting and marketing to optimize usability, rankings in app marketplace and stickiness
- Search Engine Optimization (SEO) as both an independent and an integrated service to help brands rank higher in search and generate qualified, organic traffic
- Specialized digital advertising services including Google ads, Amazon advertising, social media paid advertising and more
- Email marketing including strategy, list optimization, design and coding, delivery and metrics for leads nurturing and loyalty building
- And more
Digital Agency vs. Digital Marketing Agency: What’s The Difference?
You may hear the terms ‘digital agency’ and ‘digital marketing agency’ used interchangeably. But while it is easy to lump the two together, these firms actually offer different services.
Ultimately, a digital marketing agency provides services in, well, the digital marketing realm.
They help businesses promote their brand through campaigns, social media, SEO, content marketing initiatives, PPC, native advertising, and other online marketing operations.
But, as we discussed, digital agencies encompass digital marketing, but they also do more. In addition to offering digital marketing assistance, typical digital agencies provide full-service assistance in other online campaigns outside of marketing, too. This includes:
- Web design and development
- App design and development
- Emerging technology integration
- And more!
All in all, digital agencies have experts that span wider areas of business growth and can facilitate strong ROIs in more arenas than a digital marketing agency, which only focuses on marketing.
How Much Do Digital Agencies Charge For Their Services?
The amount that a digital agency will charge you largely depends on the scope of work you need them to complete. Nonetheless, there are some general figures that you can keep in mind when hiring a digital agency.
First of all, digital agencies can invoice in a few different ways. These include:
- Hourly rates
- Results-based fees
- Monthly retainers
An hourly rate is the most common way that a digital agency will charge a client. Essentially, you will be paying an hourly fee for every person and every hour spent on your account or project.
Typically, United States digital agencies charge about $125-$200+ per hour.
Meanwhile, digital agencies in Eastern Europe can cost between $35-$75 per hour.
Often, per-project invoices are also determined by hourly rates. Digital agencies are simply dividing each project they are working on for you into its own dedicated invoice.
A results-based fee is contingent upon achieving a specific goal, objective or key performance indicator.
And finally, monthly retainers are typically flat fees that allow you to work with digital agencies on more of a consultation basis.
Monthly retainer fees from US-based digital agencies can run from $500 to $5000 or more, depending on the projects you will be working on.
Why Hire A Digital Agency?
Your brand only has seven seconds to make a good first impression.
Your website is the first thing that your audience will probably visit when searching for your services. Therefore, making it visually appealing, easy to load and navigate will instantly improve your brand’s first impression.
The top digital agencies are experts in website design and development. They know what it takes to impress your visitors and increase the dwell time.
Mobile phones generate about 50% of the traffic websites get.
Your website traffic is increasingly becoming mobile-first. What’s more, an average user spends 3 hours and 15 minutes on their smartphones.
To capture this growing, highly engaged market, find an agency that can build responsive websites with an attractive UX.
Paid search ads increase brand awareness by up to 80%.
This number highlights the importance of running ads to reach a wider audience and new markets.
Digital agency specialists will take your needs into consideration and create engaging ads to grow your business.
The Top Advantages Of Working With Digital Agency Specialists
Shaking hands with one of the top digital agencies carries certain benefits to your business.
Here are the top three advantages of working with digital specialists:
- Accessing analytical reports: Online companies use different tools to create different reports. So, working with a digital agency will give you access to meaningful data related to your business. These reports will give you an insight into how well your brand is performing and whether the strategies that your partners use work.
- Targeting high-quality leads: The top digital agencies are experts in target market research. With their help, you can reach the right audience and bring high-quality leads to your website.
- Following emerging trends: Digital agency specialists are always on the top of the latest trends that are essential in keeping your brand and website up-to-date. They know what technologies to use and how to improve your brand identity and positioning.
These three advantages will allow you to better cope with your competition, increase your conversions and ROI as well.
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