Geographic Focus: Australia, Ireland, UK, United States – US Business Segment: Branding, Content Marketing, Influencer Marketing, Media Buying, Social Media Advertising, Video
For ages, sponsorship has been about placing logos on shirts. We exist to create better sport partnerships, so fans can genuinely get excited about sponsors.
IMAGINE A WORLD…WHERE FANS LOVE SPONSORS
Underdog exists to help brands and rights holders unlock the true power of sports marketing.
We have an innate understanding of social media, content and most importantly, fans.
We seek to create an experience where fans are excited rather than interrupted.
We’ll find the right way to place you at the heart of fan attention.
Varsity Rugby (Oxford v Cambridge)
Chain Reaction Cycles
Queen Elizabeth Foundation for Disabled People
Underdog Sports Marketing is the brainchild of Ged Colleypriest, formerly Head of Sponsorship at talkSPORT and Partnerships Director at Ball Street.
Having spent over a decade in media and sponsorship, Ged wanted to create a company that challenges the traditional sports model. Applying his knowledge of both traditional and digital marketing to create better partnerships for everyone involved in sport.